You’ve probably grown accustomed to me testing out one piece of gear from various companies and sharing my thoughts with you in the form of a review. While I love gear testing, I sometimes just want to brag on a brand for reasons like: how they started, the hurdles they’ve overcome, what they offer, and most of all–how they give back to their community/the world. I’m proud to start off this section of my blog–Brand Spotlight–by introducing…
Proof Eyewear started in a garage in Boise, Idaho in 2010 while their founder, Brooks, was trying to make a ski pole out of bamboo. The bamboo ski pole idea failed, but the idea of sunglasses made of sustainable wood morphed into a success in early 2011–it quickly became a family affair when he brought his brothers Tanner and Taylor on board.
While Proof Eyewear was born in a garage in 2011, its roots go back 60 years. The brothers grew up around the family business, a saw mill in southern Utah, that their grandfather started. The saw mill’s still in the family today and I guess the exposure to the family business from such an early age really instilled in the brothers a love of entrepreneurship, nature, and most of all–wood!
Right now Proof Eyewear has three collections of sunglasses: Wood, Eco, and Skate.
All of their sunglasses come with a unique quote on the inside and their wood Wood Collection is harvested from sustainable forests that are milled down to cuts. Only the premium cuts are hand selected to go to the CNC to be routed and then hand finished.
Sustainable cotton is harvested for their Eco Collection before the cotton fibers are broken down. The fibers are then infused into acetate slabs to be hand cut into premium frames.
A skateboard fits perfectly on your face with a set of frames from their Skate Collection. The frames are durable with their 5 Ply Canadian Maple construction and the wood grain adds a lot of character, ensuring no two frames are exactly alike.
Most of Proof Eyewear’s sunglasses come with polarized lenses to block out glares from the road and water (to name a few) and those harmful UV rays. The lenses are half the weight of the wood to give you crisp clarity without any unnecessary weight.
Do you like the look of the frames from the Wood and/or Eco Collections and want a certain frame to sit on your face all day? You’re in luck, if you wear glasses, because Proof Eyewear also offers frames from these collections to be worn with prescription lenses. Just buy the frames from their website and snap in the lenses.
When you decide you really want to embrace the sustainable wood lifestyle, you can even look into keeping your money tight in one of their wooden wallets. Light a candle with their wooden lighter and keep your phone protected with a wooden phone case, among other accessories.
Along with doing good to mother nature, the brothers have been committed to doing good to the world since Proof Eyewear’s inception. That initially started with providing soldier rehabilitation to kids in Africa, restoration to Haiti, and tsunami relief to Japan, among other charities, and their giving grew to an even larger scale in 2013.
They began giving on a case-by-case basis, starting with donating funds to build two eye clinics in India because India alone is where over 1/4 of the world’s population resides. Both clinics provide sight-giving cataract surgeries to those who need it and India’s just the start of this Do Good Program.
Hopefully by now you’ve thought about checking out some of the different frames and styles that Proof Eyewear has to offer. When you find a pair that you like, use my code WEEKENDWARRIOR20, (clever huh?) and you’ll get 20% off of your order!
Ontario Skate (Pear Polarized)–$115
Sawtooth Eco (Blackbone Polarized)–$120
Slab Wood Wallet–$18
Photos: Adam Fricke PhotographyPin It